At Home With Sleiman Dayaa

Editor-In-Chief of Slimi Magazine

The 645: Where did you grow up?
Slimi: I grew up in ANFEH, a small village in North Lebanon.

The 645: How was it growing up there?
Slimi: Cool, It was a great community, I have great friends.

From there I went to Beirut and started working for one of the biggest luxury fashion retail groups in Lebanon.

From there as a visual merchandiser, I became responsible for all the mono brands like Dior, Chloe, Gucci, Burberry, D&G and St Laurent, all the big brands.

The 645: How old were you when you started to work in fashion?

Slimi: I was 18,

The 645: So young?

Slimi: Very young, I knew what I wanted to do since I was 16 even 15 years of age.

But I waited for 18 as its the legal age to start working in Lebanon.

The 645: How is Slimi Magazine going?

Slimi: Good so far, it’s growing so fast, with big names in the magazine, it’s worldwide.

The 645: What made you want to create a print magazine in a market where the print is slowing phasing out?

Slimi: I believe that commercial print is dying, but art visual prints are collectables that you’ll keep forever because of the visual art.

Its a magazine for all, everyone loves fashion and art.

The 645: Is there a message behind the magazine?

Slimi: Loving ART & FASHION.

At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.

The 645: Some might say the magazine is provocative in contrast to other prints in the Middle Eastern market?
Slimi: 
Dubai is an open city, it’s provocative and tasteful our Art Direction is classy and luxurious.

The 645: Favourite article?
Slimi:
You know I enjoy it a lot when we feature artists, whenever we do artists interviews I enjoy reading their stories and from time to time I have the opportunity to meet them.

The 645: Any artists you would like to feature in print?
Slimi: 
Lana Del Ray, let’s see we are working on it.

The 645: Are there any looks that didn’t work so well in the print?
Slimi: 
I work with great photographers, models, we care about the image of the magazine so we don’t accept anything but the highest quality.

The 645: What’s your favourite brand?
Slimi: 
Don’t ask me this as all the brands will get upset.
But I like minimalist and vintage feel. I used to love… I will not answer.
My favourite Designer is Hedi Slimane.

The 645: What’s your favourite article of clothing you own?
Slimi: 
The one that I’m wearing now the biker leather jacket from YSL, Designed by Hedi Slimane.

The 645: Who would you like to work with?
Slimi: 
Hedi Slimane. As a photographer having him on board for the magazine doing a project together would be a dream.

I worked for St Laurent when Hedi was designing for the brand. He was the creative director at that time and it was the best experience.

At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.
At home with Sleiman Dayaa, Editor-In-Chief of Slimi Magazine.

The 645: Who are you listening to at the moment?
Slimi: 
I love London Grammar they are my favourite band.

The 645: Where do you see yourself in 5 years?
Slimi: 
Having more with the magazine, maybe my own brand, perfume, let’s see.

The 645: Where would you like to live in the world?
Slimi: 
LA, or New York. Maybe LA I like sunny places.

The 645: What does success mean to you?
Slimi: Success is hard work, but it pays off.

The 645: Has it been an easy journey for you?

Slimi: You know every artist even the big ones, they worked hard and they have struggled. Things are not easy, but with hard work and determination, you will reach your goals.

The 645: You have quite a presence online how do you deal with the level of fame and attention?

Slimi: I don’t care about this, I ‘m doing the magazine not to be famous. I’m doing the magazine for the magazine to be known. People love it, are buying it and wanting it more.  It’s not about a person being famous, I don’t care for fame, however, I deal with it very cool, we are all humans in the end.

@slimimag
@slimi7
www.slimimagazine.com

Words: Tatyana Chmaissani
Photo: Ioannis Koussertari